Our approach
A bed should feel as inviting as it looks.
The full duvet. The soft cotton. The pillows you settle into. We make the pieces work together, so you can make the bed your own.
Fake clouds flatten.
Real clouds rise.
Fake cloud comforter
Double stuffed with plastic, pinched flat at every stitch, and rougher after every wash.
Cloud Shell
Premium down with room to rise. A split frame keeps it even, side to side and head to foot.
Every YumeFeel duvet is made in our patented Cloud Shell.
Air, Heaven or Royal: every night starts on a cloud.
A real cloud, not a fake one.
Premium down in our patented Cloud Shell, against fake cloud comforters double stuffed with plastic. They feel rough after one wash and cheaper with every wash after. Ours only gets softer.
- Feel
- YumeFeelPremium down rises tall in the wide chambers of our patented Cloud Shell, airy and light on top of you.Fake cloudDense plastic fill pinched into puffs. Heavy and stuffy, like a cheap memory foam pillow.
- Made
- YumeFeelOur patented Cloud Shell, signed with the YF monogram in crystals, set by hand by our artisans.Fake cloudMade to look the part in a photo or video, until you wash it a few times.
- After washing
- YumeFeelPureFlow 300T, our custom cotton blend, in the shell and the cover, gets softer with every wash.Fake cloudRougher and cheaper with every wash, shedding plastic lint into your dryer and onto your clothes.
- On your skin
- YumeFeelThe PureFlow shell and cover: soft, breathable and cool to the touch, all night.Fake cloudPlastic against your body all night, holding in the heat.
- Sound and smell
- YumeFeelQuiet, with no feather crunch and no smell.Fake cloudA crinkle every time you turn over, and that plastic, out of the bag smell.
- Stays put
- YumeFeelThe frame is split at the head, foot and sides, so the down stays even and each sleeper keeps a full share.Fake cloudFlattens into the stitches, and the puffs slump to one side.
More fullness or a lighter layer?
Think about the bed you want to see, then the layer you want to feel around you. Heaven and Air offer two different ways to get comfortable.
Warm, airy and light
Cloud Heaven Duvet
3.5 kg of the airiest 100% Canadian down for tall, billowy folds and a warm, airy feel. Our patented Cloud Shell gives the down room to rise.
From Was $899 now $649
For less warmth
PureFlow Air Duvet
A lighter layer for evenings when you want less warmth. It is 1.75 kg of 100% Canadian down, light as air, in the same Cloud Shell, with a PureFlow shell that is cool to the touch.
From Was $699 now $499
Made to go together
Beautiful together. Lovely to live in.
The PureFlow Duvet Cover is a separate piece, cut to fit the duvet so the shape you fell for has room to show. PureFlow, our custom cotton blend, brings a soft, cool touch and the relaxed texture of a freshly made bed.
Eight ties inside help keep the duvet aligned. A hidden zipper at the foot gives the bed a clean finish and lets you remove the cover for washing.
Our covers are PureFlow, our custom 300T cotton blend: soft, breathable and cool to the touch, and softer with every wash. Our pillowcases and sheets are 100% combed long staple cotton, 300 thread count percale. Choose the pieces you need for a soft, cool bed from the pillow to the foot.
From the box to your bed
Give it time to open up.
Cloud Heaven Duvet and PureFlow Air Duvet arrive compressed. Unroll your duvet on the bed and allow 24–48 hours for it to expand.
Use a removable cover for daily life, then wash it separately to bring back that fresh bed feeling. The duvet has its own care routine, with room to move in the washer and dryer.
Free shipping to the US and Canada. For timing and other destinations, see Shipping & Returns.
60 night trial
Try it on your bed for 60 nights.
Every order comes with a 60 night trial with free returns and exchanges, counted from delivery. Get to know the feel at home, and if it is not right for you, start a return or exchange within 60 nights. There is no restocking fee.
5 year Loft Promise
Built to stay full. Promised for 5 years.
Loved by thousands of dreamers. The Heaven and Air duvets are covered for 5 years. If yours goes flat, clumps or the fill drifts, we restore, refill or replace it free.
Find your kind of bed.
Tall, billowy folds. A lighter layer. Or our rarest down. Every one is premium down in our patented Cloud Shell. Find the duvet you will look forward to getting under.
